It's only pre-game and already it's turned out to be worse than I feared. The expectation of 40% female viewership for the Super Bowl has prompted the introduction of something more ridiculous than douche commercials: the Oscars-style red carpet. Hosted by Ryan Seacrest, no less.
In an obvious bid to engage the ladies and promote their shows, Fox has got the American Idol host prancing around interviewing non-athlete celebrities and making no bones about the fact that he knows absolutely nothing about football. He said some nonsense about how we can't just talk about Xs and Os all day. We can't? Did I miss something? Is this not the SUPER BOWL? Isn't it all about Xs and Os, and analysis, and predictions, and player interviews, and highlight reels and more Xs and Os for two straight weeks and twice as intensely on Sunday?
And yes, the ads. Fine, but Fox could have done real fans a favor and left out Seacrest, Paula Abdul and all the other "Idol" tie-ins (except the Rothlisberger spot, that was actually funny). And if women want to watch, they should watch for the football. Otherwise they should go in the other room with a DVD of "In Her Shoes" and just hold out til the Academy Awards for their celebrity red carpet fix.
Sunday, February 3, 2008
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